A printer had won the bid for a print job that included printing a flexographic overprint varnish that was receptive to digital inks. Their current ink supplier was unable to provide an overprint varnish that met the end use requirement of holding a digital print on the surface. They reached out to Poteet Printing Systems for a solution in a time crunch.
Our highly-skilled research and development lab technicians were able to quickly formulate a custom overprint varnish solution for their client. This new formulation was achieved in a cost-effective manner and verified on press within our client’s tight production timeline to meet the needs of their customer.
Our client was able to meet the needs of their brand customer while expanding the use of their digital receptive overprint varnish services to other print clients.